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DevMarketing

Watch: Developer Messaging and Positioning

DevNetworkApril 16, 20251 min read

What is the messaging that best communicates the value of our tools to the developer audience. What are the best practices in developing messaging and how does documentation and other technical resources play a role in your marketing mix?

Speakers:

  • Sudiptaa Paul Choudhury, CMO @ Shorter Loop
  • Mandi Walls, DevOps Advocate @ Pagerduty
  • Melissa Smolensky, Open Source Marketing Leader @ authzed

Moderator:

  • Rob Zazueta, Technical Advisor @ DevNetwork

Full Session (61:23)

Watch more in the archive  →

DevNetwork

DevNetwork

DevNetwork produces definitive industry conferences for Mobile Tech, Developer Tech, and Integration Tech. DevNetwork produces many of the Bay area’s largest tech-focused conferences and hackathons including DeveloperWeek, API World, Integrate, and DataWeek. DevNetwork events aim to expose all technology professionals to the future of web and mobile development.