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Selling technical tools to a developer audience is one of the more challenging marketing activities out there. In this panel discussion we’ll cover how to overcome key challenges and improve the purchase workflow when marketing and selling to such a technical audience.

This panel was part of the DevMarketing Summit @ DeveloperWeek 2025

Highlights (01:53)

DevNetwork

DevNetwork produces definitive industry conferences for Mobile Tech, Developer Tech, and Integration Tech. DevNetwork produces many of the Bay area’s largest tech-focused conferences and hackathons including DeveloperWeek, API World, Integrate, and DataWeek. DevNetwork events aim to expose all technology professionals to the future of web and mobile development.