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Let’s be honest – we’re pretty loose with the term “developer”. In this panel discussion we will help unravel the developer audience and pinpoint the moments of segmentation that can help us define marketing strategies to reach the right target developer audiences.

This panel was part of the DevMarketing Summit @ DeveloperWeek 2025

Highlights (01:56)

DevNetwork

DevNetwork produces definitive industry conferences for Mobile Tech, Developer Tech, and Integration Tech. DevNetwork produces many of the Bay area’s largest tech-focused conferences and hackathons including DeveloperWeek, API World, Integrate, and DataWeek. DevNetwork events aim to expose all technology professionals to the future of web and mobile development.