DevNetwork Highlights
Get an overview of DevNetwork events, including venue, expo floor, conference sessions, keynotes, networking, and more!
DevMarketing Summit @ DeveloperWeek 2025
Panel: What, Exactly, *Is* a Developer?
Let’s be honest – we’re pretty loose with the term “developer”. In this panel discussion we will help unravel the developer audience and pinpoint the moments of segmentation that can help us define marketing strategies to reach the right target developer audiences.
Highlights (01:56)
Full Session (49:23)
DevMarketing Summit @ DeveloperWeek 2025
Panel: The Developer Tools Sales Workflow
Selling technical tools to a developer audience is one of the more challenging marketing activities out there. In this panel discussion we’ll cover how to overcome key challenges and improve the purchase workflow when marketing and selling to such a technical audience.
Highlights (01:53)
Full Session (45:31)
DevMarketing Webinar
Developer Messaging and Positioning
What is the messaging that best communicates the value of our tools to the developer audience. What are the best practices in developing messaging and how does documentation and other technical resources play a role in your marketing mix?
Speakers:
Sudiptaa Paul Choudhury, CMO @ Shorter Loop
Mandi Walls, DevOps Advocate @ Pagerduty
Melissa Smolensky, Open Source Marketing Leader @ authzed
Moderator:
Rob Zazueta, Technical Advisor @ DevNetwork
Full Session (61:23)
